| A Terroir Olive Oil Mill Against Agri-Food Multinationals - Teaching Note |
| 作者姓名：Franck Brulhart; Philippe Chereau; Pierre-Xavier Meschi; |
| | 商品編號：8B16M030 |
| 出版日期：2016/03/03 | 內容長度：14 頁 |
Teaching note for product 9B16M030.
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| A Terroir Olive Oil Mill Against Agri-Food Multinationals |
| 作者姓名：Franck Brulhart; Philippe Chereau; Pierre-Xavier Meschi; |
| 商品類型：Case (Field) | 商品編號：9B16M030 |
| 出版日期：2016/03/03 | 內容長度：17 頁 |
The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price ranges, and filled the shelves of French grocery stores. Although LMB had achieved critical acclaim for its blended olive oils made with spices .....more
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